onQ

Website | Branding | Marketing

Recalibrating a brand experience to raise awareness, drive engagement, and generate qualified leads.

Creative Direction

  • onQ provides cutting-edge, rich analytics to support in-the-moment viewer engagement feedback and sentiment data, that can be used to enrich the viewing experience for users and help publishers fine-tune content.

  • Our client, onQ, was facing a fast-approaching trade show event when they turned to our agency for help with all their event marketing materials.

    Their current materials were in need of fresh thinking and a new direction that could make an impression, draw attendees to their booth, and engage with the product.

  • Within 2 weeks’ time, an intriguing tagline and an iconic, graphical animation symbolizing onQ’s unique video timeline analytics were created.

    Upon reviewing their brand palette, the more friendly and energetic yellow was selected from it to create an approachable feel.

    With this fresh new look, everything from booth graphics to animated videos, brochures to table tents, and t-shirt to microsite were created and met with great success.

    Key Deliverables

    _Brand animation

    _Brand tagline

    _Brand refresh

    _Event microsite

    _Booth wall design

    _Attract video

    _Brochure design

    _Icon design

    _T-shirt design

    _Promo card

    _Table tent

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